January 19, 2021

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HOME REGIONS Russia & CIS › AOC turns to FireBird for Central Asia TV move

AOC turns to FireBird for Central Asia TV move

by Stuart Wilson, Wednesday 7 November 2012

Displays vendor AOC, part of Taiwan-based TPV Technology, has announced its entry into the TV space in Central Asia and the Transcaucasia region. AOC has appointed Dubai-based FireBird as a distribution partner for its LCD and LED TVs in both regions. The two companies have worked together on the distribution of PC monitors for several years.

FireBird will now take on distribution of AOC TVs across the CIS region covering a number of markets including Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan.

Wing Wang, product manager MEA and Central Asia at AOC, said: “We are happy to expand our relations with FireBird and we are sure that we will also be able write a similar success story in the TV business. Central Asia and Transcaucasia is one of the fastest growing regions in the world and with the demand for LCD and LED TVs gaining momentum, we are confident that we will corner a reasonable market share in the TV market too.”

AOC hopes to penetrate the market much faster for TVs using its knowledge of local markets gained from its existing monitor business.

Kurban Seitnepesov, managing director at FireBird, said: “We have been associated with the AOC brand for a long time now. We believe AOC is a highly competitive brand, which offers a wide choice of eco-friendly, feature rich, ergonomically designed, value for money, high quality products. We are extremely pleased to partner with AOC to launch their TV business in this part of the world.”

AOC plans to enter the TV segment in the Middle East and Africa once it has established itself as a TV brand in the CIS, Central Asia and Transcaucasia region.

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