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Oki names preferred UAE partner

by Stuart Wilson, Monday 28 July 2008

Oki Printing Solutions will target the high-end UAE graphics market through Precedence Infotech. Oki, alongside its UAE distribution partner Utmost Electronics, has struck an agreement to make Precedence the preferred partner for Oki XF products targeting the high-end graphics market.

Precedence is based in the UAE and provides professional services and software solutions. Oki claims that its advanced EFI XF technology is set to produce new, ground breaking printers which create new standards for speed, quality and performance in the Middle East graphic arts market.

”Working with a dedicated expert channel partner such as Precedence gives us the ability to deliver high quality professional graphic solutions into a demanding end user base that understands colour and print,” said John Ross, general manager, Middle East, India and North East Africa at Oki Printing Solutions.

”At the same time it allows our distributor to concentrate on standard IT solutions into other market segments, whilst providing support and services to Precedence as it works with the UAE’s dynamic graphics market,” he added.

The Oki XF solutions is based upon the Oki ES3640 range of oversized A3 digital LED single pass toner based colour printers running EFI XF software.

Niaz Hussain, managing director at Precedence Infotech, said: “Becoming a preferred partner for Oki XF products allowed us to complete our range of offered solutions. We see great potential in the emirates especially with the rise in the graphics sector and the demand for state of the art technology which Oki successfully provides for this segment.”

Pradeep Kumar, general manager at Utmost Electronics, added: “Having a partner like Precedence opens many doors for us and OKI into the graphics market. We are confident that with Precendence on board we will be able to address the challenges of the demanding, fast growing market of graphic arts. We are looking forward for this cooperation to increase awareness of Oki XF products and what it can offer to this specialised sector.”

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January, 2021

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