October 17, 2019

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BenQ boost in Egypt

by Stuart Wilson, Wednesday 23 July 2008

Hardware vendor BenQ’s sales in Egypt climbed 55% year-on-year for the first half of 2008. The vendor also claimed that sales of its Joybook notebooks quadrupled in Egypt, but did not disclose the actual volume of units shifted. BenQ has been working hand-in-hand with in-country partner IBS to boost its presence in the Egyptian market.

“Egypt is a key market for us, and, with the assistance of our local channel partner IBS, we are planning to continue this incredible market growth,” said Manish Bakshi, general manager for BenQ Middle East and Africa.

Mohamed Sameh, CEO at IBS, added: “We feel proud to be associated with BenQ for the past five years, which has indeed been fruitful with our revenue target exceeding 35% to 40%, consistently over the years. BenQ’s continuous support and deep understanding of the local market combined with our strong infrastructure facilities have worked wonders for our local retail and channel partners.”

BenQ’s attributes part of its Egyptian retail sales growth to the BenQ Purple Warriors - exclusive merchandisers spread across various retail outlets across Egypt including Carrefour, Compume, Hyper One, Appliance.Raya, Gaballa Group and Radioshack.

BenQ’s corporate sales efforts have resulted in several corporate and educational tenders being secured. BenQ is planning to build on its Egypt market success by further expanding its local sales team. There are also plans to open a BenQ Zone in Cairo that will stock the entire BenQ computer and consumer electronic range.

“Our experience thus far in Egypt has been one of consistent demand across our entire product range in both the consumer and corporate sectors,” said Bakshi.

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