HOME Kaspersky confirmed as Gold Sponsor
by Stuart Wilson, Tuesday 14 August 2012
Security solutions vendor Kaspersky will participate as a Gold Sponsor at next month’s DISTREE Latin America event taking place in Buenos Aires, Argentina. The event gathers together the leading retailers and distributors from across the continent together in one place at one time, offering a powerful business and channel development opportunity for vendors keen to develop their business across the fast-growing region.
Claudio Martinelli, retail, ISP and OEM manager at Kaspersky Latin America, said: “DISTREE Latin America will help us with our brand recognition and in our chase for new partners in specific places around the region. It will also help us in terms of partnership with non-traditional channels that could consider our products as a value-add. We hope we can start new partnerships and solidify existing ones with people we rarely visit due to the huge region we cover in Latin America.”
Delegates from more than 120 top retailers and distributors are already confirmed to attend DISTREE Latin America with more expected to sign up in the weeks ahead. Now in its second year, channel partners from across the region have responded well to the business benefits and effective use of time that is the foundation of DISTREE Latin America’s powerful event format.
Kaspersky will use its participation at the event to convey its plans in the region to both existing and potential partners.
“Kaspersky is a leading company in the digital security market with state-of-the-art protection for all market segments including home computing, mobile world, small companies and corporations,” added Martinelli. “Channel partners should consider selling digital protection products because they are additional margin for their current businesses and due to the growth of digital threats in Latin America.”
“Latin America offers great opportunities due the economic situation. Retail business is developing around the region and we also believe there is potential for success in online distribution,” he continued.
Kaspersky’s channel strategy is driven by three main factors: product quality, partner profitability and ease of doing business. Plus the company also has a flexibility to its business model that it refers to as ‘locability’.
Martinelli explained: “One of our values is ‘locability’ and we are prepared to understand local needs from the different regions and combine them in a single channel programme. Our partners can have technical and sales support in different levels in different places, according to the conditions of those markets. We are always committed to preserving margins for partners as well.”
Kaspersky offers a wide range of partner assistance in terms of marketing investments, field personnel, PR support and training.
“Kaspersky has seen solid growth in the region and we plan to continue grow in the next 12 months,” commented Martinelli. “In several countries we reached a leading position and we are pursuing the leadership in other countries.”
“Kaspersky is a 100% channel oriented company. We do our business via the channel and we always try to develop our channel in order to support our growth. We think we have a very good proposition for those retailers and resellers that want to have quality products with good margins,” he concluded.
DISTREE Latin America
The 2nd annual DISTREE Latin America takes place on September 11-13th 2012 in Buenos Aires, Argentina. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com
DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter www.twitter.com/DISTREE_LatAm
Vendors, distributors and retailers interested in attending DISTREE Latin America should contact tawfik@distreevents.com quoting code DLA12.
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