Shift tunes in for SMS Audio distribution

by Stuart Wilson, Thursday 19 July 2012

SMS Audio has a range of products endorsed by rapper 50 Cent

Middle East and Africa (MEA) distributor Shift has added SMS Audio products to its portfolio. Shift has signed an exclusive distribution deal with the vendor covering the UAE, Qatar, Kuwait, Oman, Bahrain,, Jordan, Egypt, Palestine, Tunisia, Kenya, Zambia and Turkey.

“We are delighted and proud to announce our collaboration with SMS Audio. The fact that we share the same vision and strategy is the premise of a successful partnership,” said Mazen Khanafer, Managing Director at Shift.

“With SMS Audio, a renowned international brand on one side and a very professional and enthusiastic team on the other side, I am convinced we will achieve our goal: to exceed the expectations of our distribution partners and retailers and ultimately of our end user customers,” Khanafer added.

SMS Audio’s portfolio covers three product categories: wireless headphones, wired headphones and earbuds. SMS Audio has a range of products endorsed by rapper 50 Cent.

Shift now offers a diverse product line of casings, carrying solutions for portable electronics, electric items and headphones from major accessory manufacturers including Case-mate, Ferrari by Logic3, SMS Audio, Aerial7, Scosche, TYLT, Golla and Native Union.

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