Fast growth for IT sales in Brazil

by Stuart Wilson, Friday 13 July 2012

Star performer was Brazil’s IT segment where sales soared 40.2% year-on-year

Research house GfK’s latest analysis of the ICT, telecoms and consumer electronics market in Brazil indicates that the total market value grew 13.8% year-on-year in the first quarter of 2012 to hit US$13.9 billion. Star performer was Brazil’s IT segment where sales soared 40.2% year-on-year to reach US$4.28 billion in the first quarter of 2012. GfK is an official partner at regional channel event DISTREE Latin America, which takes place this September.

GfK’s research measures the size of what it terms the ‘technical consumer goods’ market, which includes the following product categories: consumer electronics; photo; major domestic appliances; small domestic appliances; IT; telecoms, office equipment and consumables.

The telecoms segment also performed strongly, rising 15.6% year-on-year to US$3.15 billion for the first quarter of 2012. Major domestic appliance sales were up 11.8% and photo sales were flat year-on-year. GfK recorded a 5.6% decline in consumer electronic sales year-on-year to US$2.6 billion in the first quarter of 2012.

DISTREE Latin America

The 2nd annual DISTREE Latin America takes place on September 11-13th 2012 in Buenos Aires, Argentina. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter www.twitter.com/DISTREE_LatAm

Vendors, distributors and retailers interested in attending DISTREE Latin America should contact tawfik@distreevents.com quoting code DLA12.

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