BrightPoint strikes Fitbit deal
by Stuart Wilson, Thursday 12 July 2012
Mobility distributor BrightPoint has struck a logistics services agreement with Fitbit, a manufacturer of wireless fitness and health devices. Under the terms of the deal, BrightPoint’s regional affiliates will provide a variety of logistic services in both Europe and North America, including receiving, warehousing, inventory and order management, kitting, transportation management, order fulfilment and reverse logistics for the Fitbit Ultra wireless tracker and Aria Wi-Fi smart scale.
BrightPoint’s affiliate in Slovakia will also develop a webshop-on-demand solution for the European market and provide distribution services, enabling consumers to order Fitbit products online and arrange delivery directly to their doorstep.
The Fitbit Ultra helps users improve their fitness by accurately and easily monitoring daily movement, and providing real-time feedback on steps taken, distance travelled, and calories burned. The tracker also monitors how well and how long users sleep. The data is wirelessly uploaded to their Fitbit account.
Whether online or with Fitbit’s free Android and iPhone apps, users can monitor their progress on their fitness goals with graphs and charts, log their food and other work-outs, and for additional motivation, earn badges and connect to compete or share with friends and family.
“BrightPoint has an excellent reputation in forward and reverse logistics and they offer our company a great solution for our lean and efficient supply chain,” stated Hans Hartmann, COO at Fitbit. “We look forward to working with BrightPoint, making the availability of our wellness products more efficient through our channels and helping people lead healthier lifestyles.”
Anurag Gupta, BrightPoint’s EMEA president, said: “This agreement demonstrates BrightPoint’s commitment to extending its cross-regional expertise in providing efficient, flexible and scalable device lifecycle services to providers of high-value consumer electronics.”
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