Westcon gets Smart in Middle East
by Stuart Wilson, Tuesday 19 June 2012
Collaboration solutions provider Smart Technologies has appointed Westcon Middle East as a regional distributor for its education and business solutions. The agreement covers 11 countries with Smart expecting Westcon to boost its channel reach in the region.
VAD outfit Westcon has a dedicated, fully trained and certified sales team for the distribution and installation of Smart products.
“Having established ourselves as a principal specialty distributor, Smart Technologies was a natural fit for our extensive network as there is a growing demand in the Middle East for ICT deployment in the education sector, and we are proud to be associated with a global leader,” said Steve Lockie, managing director at WestconME Group.
“Smart is a well-established and respected brand with great products for both education and business customers, and we look forward to including Smart solutions in our portfolio of customer offerings,” he added.
Aaron Fright, Middle East country manager at Smart Technologies, said: “As a leading education and business solutions provider, we are pleased to welcome Westcon as a Smart distributor for the region. Our mandate is to work with well-positioned distributors who have the full capabilities to facilitate our expanding reach and capitalise on market demand."
"Westcon Middle East has strong logistical capabilities, comprehensive value added services, and a long-standing market reputation for delivering growth and customer satisfaction,” he added.
Smart offers interactive whiteboards with a focus on developing a variety of easy-to-use, integrated solutions that free people from their desks and computer screens, making collaboration and learning with digital resources more natural. The company’s products are used for teaching and learning in more than two million classrooms worldwide, reaching over 40 million students and their teachers.
In the business market, Smart’s Freestorm visual collaboration solutions aim to improve the way that people work and collaborate, enabling them to be more productive and reduce costs.