Jacky’s predicts summer sales boost

by Stuart Wilson, Wednesday 13 June 2012

Ashish Panjabi, COO at Jacky’s Electronics

UAE-based retailer Jacky’s is expecting increased demand for electronics products during this year’s Dubai Summer Surprises (DSS) festival as consumers look to upgrade their electronic devices and purchase new products. Jacky’s reckons that an influx of tourists this summer, major sporting events and significant product launches will drive demand in the coming moths.

Ashish Panjabi, COO at Jacky’s Electronics, said: “With the recent launch of the Samsung Galaxy SIII, the sales and interest in smartphones has increased across most of our outlets. New technology launches, such as the Galaxy SIII, are always a source of excitement for consumers and retailers alike - especially as we move towards summer when people have more time to use them for leisure.”

With the Euro 2012 football tournament underway and the Olympics coming up next month, Jacky’s also expects TV sales to show growth during a summer full of sporting activities.

"We expect that with the UAE team qualifying for the Olympics football tournament, interest in the Olympics within the region should be higher than we’ve normally seen," added Panjabi.

The company also sees more customers getting electronic gadgets for holidays this summer. Among the gadgets that are usually in demand in this period are smartphones, televisions, digital cameras - SLR or DSC - tablets and ultrabooks, plus handheld gaming devices.

"Digital cameras are a must-have product to capture the memories of their trips with some buying underwater cameras for those who are heading to the beach,” said Panjabi. "Tablets and ultrabooks are also good travel buddies due to their compact features allowing customers to bring them anywhere, while portable gaming devices keep restless kids occupied during the entire trip."

Jacky’s is giving away new American Tourister travel cases for every purchase of AED599 (US$163) and above on the latest electronics gadgets and home appliances during DSS. From 7th June to 14th July 2012, customers can choose from American Tourister travel case models ranging from spinner travel cases, duffle and wheel duffle depending on the purchase value.

In addition, customers buying any notebook or ultrabook powered by Intel at AED2000 (US$544) and above will get a free Nokia Asha smartphone. There will also be exciting bundle offers across various products categories especially on laptops, DSLR cameras and smartphones.

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