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Shift signs Kuwait deals at DISTREE Middle East

by Stuart Wilson, Monday 28 May 2012

UAE-based consumer electronics (CE) accessories distributor Shift took full advantage of its participation at DISTREE Middle East earlier this month. With 580 senior executives from the region’s ICT and CE retail channel in attendance, Shift took the opportunity to build new routes-to-market in Kuwait, signing agreements with leading retailers X-cite and Eureka.

Shift will supply its full portfolio of products to Eureka, which operates four megastores in Kuwait. Products covered by the retail agreement include Case-Mate mobile and tablet cases plus accessories from Scosche, TYLT, Aerial7 and Timbuk2.

“Eureka has massive expansion plans during the next two years and is well known for offering special deals on hardware, which in turn supports the accessories sale. In 2012, Eureka plans to explore the accessories segment further and considers its link with Shift as essential to the success of this strategy,” said Charbel Tannous, commercial manager at Eureka.

Mazen Khanafer, managing director at Shift, added: “With a proper display, we can increase accessories sellout drastically within Eureka showrooms. We have also recently hired a country manager in Kuwait and expect to have a wider team in the months to come.”

Timbuk2 for Alghanim

Shift also signed an agreement with X-cite to supply Timbuk2 products to the Kuwaiti retail giant. Shift has been supplying X-cite since 2009 with a range of products including Case-Mate, Aerial7 and Scosche.

Khanafer added: “The business history with X-cite by Alghanim has grown massively in the past threee years. We are proud of yet another expansion with a retailer we consider as one of the most organised in this region.”

Timbuk2 is a San Francisco-based manufacturer of messenger bags, computer carrying cases and other urban lifestyle bags and accessories.


DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2012 attracted more than 580 senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These included the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2013 will take place from 14-17th May - put it in your calendar now. For more information and to secure your place at the region’s number one retail channel event, contact fhemraj@distreevents.com quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com

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