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Netgear adds ICC in Saudi Arabia

by Stuart Wilson, Monday 7 July 2008

Networking vendor netgear has beefed up its Sauid Arabian channel, appointing ICC to resell its products to corporate accounts in the Kingdom. With strong demand from major vertcials cuch as oil and gas, telecoms and reas estate the total value of the Saudi Arabian IT market is forecast to bit US$5 billion per annum by 2012, according to Netgear.

The deal between Netgear and ICC outlines a plan to push solutions including wireless VPN firewalls to large accounts and other kit aimed at SMBs. As a value-added partner, ICC will look to highlight the strength of Netgear products.

“As we continue to maintain a leading position in the Saudi market, we recognise the importance of establishing strong alliances with leading IT companies such as ICC,” commented Ahmad Zeidan, channel sales manager at Netgear Middle East.

”As our value-added partner, they will be showcasing our products in 13 of their branches and in most of their showrooms especially in areas such as Taef, Yanbu, Buraida, Makkah and Madeena. We are definitely looking forward to working together with ICC, who pledged their support in our aims to capture a greater share of the KSA market,” he added.

The 300-strong ICC Group, which has expanded rapidly in recent years, is made up of six strategic business units: ICC Distribution, Dawliah Digital Store, ICC Solution, ZAI Technology, ICC Digital Store and ICC Enterprises.

“This partnership with Netgear will make available technologically-driven solutions to KSA’s most important industries, which will help them maximise the opportunities within this booming market,” said Dr. Basheer Al-Jabri, president at ICC Group

“While providing high-end solutions to multinational corporations, we will also bring forward Netgear’s products to small to medium businesses. As the heart of the Kingdom’s trading community, we want to provide them with the tools to ensure that they benefit from innovations that can help increase their productivity,” Al-Jabri added.

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