December 10, 2019

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X-cite opens expanded showroom

by Stuart Wilson, Thursday 24 May 2012

Kuwaiti ICT and consumer electronics (CE) retail powerhouse X-cite by Alghanim has opened an expanded showroom facility at The Avenues mall in Kuwait. The new showroom introduces spacious layouts and a stylish look and feel designed to enhance the customer shopping experience. X-cite’s continued investment in showrooms also saw it win the 2012 Middle East Retail Academy (MERA) In-Store Experience of the Year Award. X-cite was also voted 2012 Retailer of the Year in Kuwait by ICT and CE vendors attending last week’s MERA Awards gala dinner held in conjunction with DISTREE Middle East.

Samer Sayegh, VP of X-cite by Alghanim Electronics, opened the retailer’s new showroom during an official ceremony attended by VIP guests, X-cite’s senior management and the local media.

Sayegh said: “Over the past years, we have exerted all our efforts to enhance our communication and interaction channels with our customers and visitors. As a result of which we have a rich knowledge base of customer expectations, insights and feedback.”

“After conducting detailed marketing studies and research to see the shopping trends and behaviours of customers in Kuwait, we utilised the results to create a significantly enhanced shopping experience for our customers. We transformed our customers’ expectations and needs into a shopping environment that offers the most advanced and modernised electronics showroom in the region,” Sayegh added.

The new X-cite showroom at the Avenues mall aims to offer a modern and sleek vibe with interactive displays and more than 10,000 products easily accessible to customers. Bilingual product specialists ensure that customers can get a deeper insight into how a product works.

The new showroom’s games zone is the largest in the Middle East according to the retail. Filled with the latest games and gadgets, the games zone also allows customers to try out different gaming consoles or play network games before buying.

The store claims to offer a one stop shopping solution with a range of value-add services such as easy credit product financing, instant skinning and laser customisation for products all available under one roof.


DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2012 attracted more than 580 senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These included the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2013 will take place from 14-17th May - put it in your calendar now. For more information and to secure your place at the region’s number one retail channel event, contact fhemraj@distreevents.com quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com

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