X-cite opens expanded showroom
by Stuart Wilson, Thursday 24 May 2012
Kuwaiti ICT and consumer electronics (CE) retail powerhouse X-cite by Alghanim has opened an expanded showroom facility at The Avenues mall in Kuwait. The new showroom introduces spacious layouts and a stylish look and feel designed to enhance the customer shopping experience. X-cite’s continued investment in showrooms also saw it win the 2012 Middle East Retail Academy (MERA) In-Store Experience of the Year Award. X-cite was also voted 2012 Retailer of the Year in Kuwait by ICT and CE vendors attending last week’s MERA Awards gala dinner held in conjunction with DISTREE Middle East.
Samer Sayegh, VP of X-cite by Alghanim Electronics, opened the retailer’s new showroom during an official ceremony attended by VIP guests, X-cite’s senior management and the local media.
Sayegh said: “Over the past years, we have exerted all our efforts to enhance our communication and interaction channels with our customers and visitors. As a result of which we have a rich knowledge base of customer expectations, insights and feedback.”
“After conducting detailed marketing studies and research to see the shopping trends and behaviours of customers in Kuwait, we utilised the results to create a significantly enhanced shopping experience for our customers. We transformed our customers’ expectations and needs into a shopping environment that offers the most advanced and modernised electronics showroom in the region,” Sayegh added.
The new X-cite showroom at the Avenues mall aims to offer a modern and sleek vibe with interactive displays and more than 10,000 products easily accessible to customers. Bilingual product specialists ensure that customers can get a deeper insight into how a product works.
The new showroom’s games zone is the largest in the Middle East according to the retail. Filled with the latest games and gadgets, the games zone also allows customers to try out different gaming consoles or play network games before buying.
The store claims to offer a one stop shopping solution with a range of value-add services such as easy credit product financing, instant skinning and laser customisation for products all available under one roof.
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