Asbis adds Acer rights in Saudi Arabia

by Stuart Wilson, Wednesday 23 May 2012

Asbis has extended its Middle East rights, adding Acer to its portfolio in Saudi Arabia

Emerging markets distributor Asbis has extended its Middle East rights, adding Acer to its portfolio in Saudi Arabia. Under the terms of the agreement Asbis will push Acer’s full product portfolio in the Kingdom and will attempt on increase the vendor’s presence in the country’s retail channel.

“Acer is a leading brand in the notebook and PC space and the company is delighted to have tied this deal as these solutions will offer broader opportunities for retailers and resellers in Saudi Arabia,” said Hesham Tantawi, Asbis VP for the Middle East, Turkey and Africa (META) region.

“Asbis is looking forward to strengthen its presence in the Kingdom and it is vital that the company partners with vendors that have been growing in the Middle East rapidly,” he added.

Saudi Arabia is an extension of the Acer distribution rights that Asbis already holds. The distributor also holds Acer rights in Belarus, Ukraine, Kazakhstan, Armenia, Bulgaria, Croatia, Serbia, Slovenia, and the Kaliningrad region of the Russian Federation.

Asbis operates its own subsidiaries in 29 countries and has more than 1,240 employees and 26,000 active customers spanning 85 countries worldwide. Asbis sales hit US$1.48 billion in 2011.

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