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EMEA Channel Academy Awards launched

by Stuart Wilson, Thursday 3 July 2008

The first vendor-neutral channel awards for the entire Europe, Middle East and Africa (EMEA) theatre will take place in Monte Carlo on February 11th 2009. The inaugural EMEA Channel Academy Awards, which are being held in conjunction with the DISTREE XXL channel conference, will celebrate excellence in IT distribution with 20 awards up for grabs.

“The EMEA Channel Academy Awards will combine the glamour of Monte Carlo with the excitement of live voting,” said Farouk Hemraj, CEO at DISTREE Events, the organiser of the awards. “These awards are neutral and independent - and the winners will be picked by the channel itself. It is our mission to make the EMEA Channel Academy Awards as open and transparent as possible.”

“There are eight awards available for vendors on the night with distributors voting live for their preferred candidate from a list of nominees,” Hemraj explained. “There will be ten awards for distributors and two channel executives will be inducted into the EMEA Channel Academy Awards Hall of Fame.”

More than 1,000 senior executives from the EMEA distribution and vendor community are set to attend the inaugural EMEA Channel Academy Awards. Media partners across EMEA are already setting up Local Selection Committees made up of senior distribution executives to pick the nominees in each vendor category.

“We are working with 20 media partners across the EMEA region to form Local Selection Committees that will identify nominees for each vendor award category,” added Hemraj. “These results will be collected and collated to come up with the five vendor nominees for each award. The winner will then be selected using live electronic voting at the EMEA Channel Academy Awards ceremony.”

Vendors will be judged on partner engagement, channel strategy, pricing policies, stock management, product evolution, margin potential, channel management and the development of channel programmes. In addition to seven awards for vendors working in specific product areas, there will also be an award for EMEA Partner Programme of the Year.

The seven category based vendor awards are EMEA Desktop / Notebook Vendor of the Year; EMEA Digital Lifestyle Vendor of the Year; EMEA Peripherals Vendor of the Year; EMEA Components Vendor of the Year; EMEA Software Vendor of the Year, EMEA Accessories Vendor of the Year and EMEA Printing Vendor of the Year.

The EMEA Channel Academy Awards will also focus on the vital role of distributors in the regional market, with ten awards to be awarded on the night. The distributor awards will focus on factors such as sales growth, channel breadth, credit facilities, financing, stock management, logistics, market development and reseller engagement.

“Prior to the awards, we are distributing voting forms to more than a hundred EMEA-level channel executives,” explained Hemraj. “Each vendor nominates their preferred distributor by region within the EMEA theatre and their overall preferred partner. These results are then confidentially collated to identify the winner in each award category. By polling hundreds of vendors, we will ensure that the winners truly deserve their accolade.”

The nine regions chosen for the distributor awards are UK and Ireland; Dach; Central and Eastern Europe, Northern Europe, Southern Europe, South East Europe, Middle East, Africa and finally Russia and CIS. There is also an award for the overall EMEA Distributor of the Year.

“There will also be two inductees into the EMEA Channel Academy Awards Hall of Fame during the ceremony,” added Hemraj. “These individual awards represent a lifetime of achievement in the development and growth of the EMEA channel. These two winners will be picked by an executive committee.”

Sponsorship packages are available for the inaugural EMEA Channel Academy Awards. Contact fhemraj@distreevents.com for full details.

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