Citrix appoints MEA channel manager

by Stuart Wilson, Tuesday 24 April 2012

Citrix has appointed Sarah Mews Sultani as channel development manager for the Middle East and Africa

IT solutions supplier Citrix has appointed Sarah Mews Sultani as channel development manager for the Middle East and Africa (MEA) region. Sultani will focus on the management of Citrix’s key partners in UAE and Kuwait. In her new role Sultani will be based in Citrix’s regional head office in Dubai to drive channel marketing activities in the region. She reports to Noman Qadir, regional channel manager for Middle East, North Africa and Turkey.

Qadir said: "Organisations in the Middle East are realizing the benefits of cloud and virtual computing strategies, with planned increases in technology investment reflecting a growing confidence in virtualisation strategies. Sarah’s experience and contribution will benefit Citrix in continuing to educate the market and expanding our customer and partner networks throughout the region."

Sultani’s appointment supports Citrix’s ambitious expansion plans for the region, which include revenue growth in 2012, a revamp of the enterprise channel partner business strategy and building skills capacity in local markets to support end customers.