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Computer 2000 lands Lexmark rights

by Stuart Wilson, Thursday 3 July 2008

Computer 2000, the UK arm of distribution giant Tech Data, has struck a deal to sell Lexmark’s full range of multi-function, laser and inkjet printers in the UK market. Computer 2000 claims that it will use its focused marketing, promotional and demand generation activities to drive sales growth of the Lexmark kit.

Simon Fagan, general manager of the print and supplies business unit at Computer 2000, said: "The timing of this agreement is right for us and its right for Lexmark, which has been making significant inroads into the high-end multi-functional and laser markets and is already well-established in the small business and home markets.”

“These are strong areas of focus for Computer 2000 and we see opportunities for significant growth here over the next few months. This agreement with Lexmark gives added momentum to those efforts,” Fagan added.

Marcus Harvey, UK director for channel sales at Lexmark, stated: "This is a strategically-important agreement for Lexmark in the UK. Computer 2000’s specific focus on the printer market, aligned with its considerable logistical capabilities and ability to reach the entire channel, will enable Lexmark to maximise its growth potential in the UK and deliver more choice, availability and opportunity for resellers to generate maximum revenue."

Lexmark claims that its range includes solutions suited to all types of business and home user, from advanced multi-function devices designed for high quality and demanding duty cycles, to the latest generation of wireless printers. Lexmark’s ‘Print Less, Save More’ approach allows resellers to offer value-added solutions to customers encouraging them to print less, reducing their impact on the environment and saving money.

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