MERA launches In-Store Experience Award

by Stuart Wilson, Tuesday 17 April 2012

The new In-Store Experience of the Year Award will make its debut at the ‘MERA: 2012 Awards’

The Middle East Retail Academy (MERA) has launched a new award for ICT and consumer electronics (CE) retailers operating in the Middle East. The brand new In-Store Experience of the Year Award will make its debut at the ‘MERA: 2012 Awards’ taking place in conjunction with DISTREE Middle East on May 16th in Fujairah, UAE. Retailers are invited to send in submissions for the award with the overall winner selected by a VIP Jury in the run-up to the awards ceremony.

“This is the second MERA award based on submissions from retailers,” commented Farouk Hemraj, CEO at DISTREE Events. “Shopping is still all about the experience in the Middle East and retailers in the ICT and CE market are coming up with innovative methods to attract customers to their outlets.”

“From a store-in-store concept through to an interactive demonstration zone, a unique POS display, superior service or an innovative retail layout, we want to find out who is leading the way in terms of the development of the In-Store Experience in the Middle East,” he added.

The deadline for submitting application packs for the In-Store Experience of the Year Award is May 3rd 2012. Retailers will be judged on a number of criteria including: innovation, creativity, footfall created, impact on sales and overall market impact.

To enter the inaugural MERA In-Store Experience of the Year Award, retailers must submit the following information:

1) Name of the In-Store Experience

2) Full description of the In-Store Experience

3) Supporting photos and/or videos

4) Evidence of the success of the In-Store Experience

5) Timeline from creation to delivery of In-Store Experience

Retailer submissions should be sent to stuart@distree.com

The VIP Jury will select the five most impressive entries for official nominations and these will be announced and highlighted throughout the DISTREE Middle East event before an overall winner is announced on May 16th.

Retailers are encouraged to send full and detailed submissions to maximise their chances of making the final five in this new and exciting award category.

DISTREE Middle East 2012

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

More than 60 vendors met over 170 retail executives at DISTREE Middle East 2011. The total delegate base exceeded 500 and more than 1,100 pre-scheduled one-on-one meetings took place during the event. DISTREE Middle East regularly attracts hundreds of senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These include the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the region.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com

Vendors, retailers and distributors wishing to participate at DISTREE Middle East 2012, which takes place from 15-17th May, should contact fhemraj@distree.com quoting code DME12 for full details.

DISTREE_Events