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DISTREE Events unifies global branding

by Stuart Wilson, Thursday 20 October 2011

DISTREE Events has unveiled a new global branding strategy for its annual events, which take place across EMEA and Latin America. The new simplified naming policy is designed to assist vendors and channel partners in identifying the most appropriate event for their business needs.

“DISTREE Events has been serving the channel for more than a decade, offering vendors a cost-effective platform to reach out to existing and new partners across EMEA,” explained Farouk Hemraj, Co-Founder at DISTREE Events. “Our recent expansion into new markets such as Latin America and the desire from vendors to engage with us at a strategic global level has prompted this decision.”

“We wanted to make it crystal clear to all parties the geographic remit of each event, the channels represented and the business benefits of attending,” Hemraj added. “This is why we have decided to implement a unified global branding strategy that can grow with us as we enter more new markets.”

The line-up of DISTREE Events for calendar 2012 is as follows:

DISTREE EMEA – Connecting Consumer Channels Monaco 7-10th February 2012 www.distree-emea.com Channel audience: EMEA’s leading volume distributors plus Europe’s top retailers and e-tailers Follow on Twitter @DISTREE_EMEA

DISTREE Middle East – Connecting Retail Channels UAE 15-17th May 2012 www.distree-me.com Channel audience: Leading retailers and e-tailers from the Middle East and North Africa Follow on Twitter @DISTREE_MidEast

DISTREE Russia & CIS – Connecting Retailer & Reseller Channels St. Petersburg, Russia 20-22nd June 2012 www.distree-russia.com Channel audience: Leading retailers and business-focused resellers from Russia & CIS Follow on Twitter @DISTREE_Russia

DISTREE Latin America – Connecting Consumer Channels Brazil, 11-13th September 2012 www.distree-latam.com Channel audience: Leading volume distributors, retailers and e-tailers from Latin America Follow on Twitter @DISTREE_LatAm

Each event also now has its own separate Twitter account, allowing vendors and channel partners to keep up to speed with the latest developments in the markets that matter most to them. DISTREE EMEA is the new name for DISTREE XXL, while DISTREE Middle East replaces Digital Consumer Channel (DCC) Middle East & Africa (MEA). DISTREE Russia & CIS replaces DISTREE IT Channel Forum (DITCF).

While some of the names have changed, DISTREE’s commitment to its unique event format remains as strong as ever. Building on the success of 2011, next year’s events will continue to offer the most cost-effective business development platform for vendors looking to launch, build or manage channel ecosystems in the regions covered by DISTREE Events.

Frederic Simard, Co-Founder at DISTREE Events, added: “This is an important strategic decision that reflects the increased global reach of our events. Whether it’s Russia, Brazil or Saudi Arabia, DISTREE has the experience, the resources and the right event to help vendors maximise their sales and strengthen their routes-to-market.”

“Each event offers vendors a powerful opportunity to pre-schedule one-on-one meetings with senior channel executives from across the region covered. All attendees are pre-qualified by the DISTREE recruitment team, ensuring that top decision makers participate at each event,” Simard added.

Delegates also benefit from a powerful conference programme featuring expert speakers from leading analyst firms and research houses. In addition, DISTREE Events offer a series of awards programmes, Gala Dinners and networking opportunities to promote delegate interaction and information exchange.

About DISTREE Events

DISTREE Events specialises in the planning, organisation, staging and management of channel-focused ICT & CE events. The team at DISTREE Events has successfully organised events for more than a decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre and Latin America with employees based in Dubai, London, Moscow, Sao Paulo and Paris. Discover more at www.distree.com, find us on Facebook at www.facebook.com/distree or follow us on Twitter @DISTREE_Events

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