November 26, 2020

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‘LatAm Channel Academy: 2011 Awards’ – WINNERS

by Stuart Wilson, Thursday 15 September 2011

The ‘LatAm Channel Academy: 2011 Awards’ took place last night in conjunction with the inaugural DISTREE Latin America. The awards ceremony saw hundreds of senior retail and distribution executives from across Latin America vote live for their preferred vendors in 11 separate product categories.

The awards delivered valuable insight into just how channel partners perceived the operations of major vendors within the Latin America region, with ten separate vendors picking up the coveted accolades. The list of winners and their percentage of the final vote was as follows:

PCs: International Retail Vendor of the Year – Lenovo (32%)

Digital Lifestyle: Retail Vendor of the Year – Apple (49%)

Accessories: Retail Vendor of the Year – Targus (32%)

Imaging: Retail Vendor of the Year – Canon (35%)

Storage: Retail Vendor of the Year – WD (43%)

Printing: Retail Vendor of the Year – HP (45%)

Home Networking: Retail Vendor of the Year – D-Link (27%)

Games: Retail Vendor of the Year – Microsoft (39%)

Software: Retail Vendor of the Year – Microsoft (46%)

Mobile: Retail Vendor of the Year – Blackberry (44%)

TVs: Retail Vendor of the Year – Samsung (44%)

Farouk Hemraj, CEO at DISTREE Events, the company behind the inaugural awards, said: “These independent and vendor neutral awards were a ground breaking event for the Latin American channel. We use a live electronic voting process to drive greater transparency in the market and to give vendors a greater understanding of how channel partners view their operations in the region.”

During the live voting, vendors are assessed on various criteria including partner engagement, channel strategy, pricing, stock management, product evolution, margin potential, channel management and partner programme.

Prior to the awards ceremony, hundreds of distributors and retailers across Latin America were invited to submit a list of their five preferred vendors in each product. The top five vendors in each category based on total number of votes receive official nominations and the overall winner in each category was decided through the live electronic vote that takes place during the Gala Dinner. The full list of nominees can be viewed here.

DISTREE Latin America

DISTREE Events has expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

The inaugural DISTREE Latin America is taking place at the Jequitimar Sofitel in Guaruja, Brazil, from September 13th to 15th 2011. Read more details here.

DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter www.twitter.com/DISTREE_LatAm

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