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HOME REGIONS Europe › All-in-one laser printer sales climb

All-in-one laser printer sales climb

by Stuart Wilson, Sunday 11 September 2011

Market research company Context reckons that printer sales across EMEA dropped 4.4% year-on-year during the second quarter of 2011. Despite the overall drop, unit sales of all-in-one (AIO) laser printers bucked the trend, climbing 20% year-on-year as buyers moved away from single-function machines and consumers across Western Europe stopped buying AIO inkjet printers according to Context.

“Copier-based multi-function printer sales suffered across EMEA”, said Jeremy Davies, CEO and co-founder at Context. “This is due to the recessionary effects on businesses which were particularly felt in Western Europe, with a drop in unit sales by 12% in the second quarter of 2011 compared to last year.” At the same time, Context’s report shows that the weakness in consumer demand in Western Europe also affected AIO inkjet sales, which were down 4% in the quarter across EMEA but declining 7% in Western Europe.”

In Western Europe’s largest economies, results were mixed according to Context. Printer sales in France grew 3% year-on-year in the second quarter as both AIO laser and inkjet sales flourished. Germany saw sales drop 8.9%, Italy fell 9.2%, while in the UK unit sales dropped by a hefty 15.1%. Worst affected was Spain, where sales fell 17.5% in the second quarter of 2011 compared to last year.

HP maintained its number one position as the vendor with the largest market share in France, Germany, Italy, Spain and the UK for the second quarter of 2011. In France, HP accounted for 37% of all printer units sold in the second quarter of 2011 – down from 40% a year earlier. Epson took second spot with 21% market share in the second quarter of 2011, followed by Canon, Brother and Lexmark in third, fourth and fifth spot respectively.

The top five vendors by percentage of printer units sold in the second quarter of 2011 in other major markets were as follows according to Context data (with comparative second quarter 2010 percentage share of units in brackets):

Germany

1. HP 38% (33%)

2. Canon 20% (26%)

3. Epson 12% (11%)

4. Brother 9% (9%)

5. Samsung 9% (8%)

Italy

1. HP 32% (34%)

2. Samsung 19% (15%)

3. Epson 16% (21%)

4. Canon 15% (12%)

5. Brother 6% (6%)

Spain

1. HP 51% (53%)

2. Canon 14% (12%)

3. Epson 11% (12%)

4. Brother 10% (9%)

5. Samsung 8% (7%)

UK

1. HP 54% (39%)

2. Canon 17% (19%)

3. Epson 12% (20%)

4. Samsung 5% (3%)

5. Brother 5% (5%)


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