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Aptec hosts Dell storage forum

by Stuart Wilson, Monday 20 June 2011

Middle East distributor Aptec held a Dell storage forum for representatives from 30 top resellers from across the region. The event in Dubai showcased the growing Dell portfolio of storage kit including Equalogic, Compellent and PowerVault products.

Manoj P K, Dell business unit manager at Aptec, said: “Aptec and Dell is investing heavily in educating their partners. We believe it is the key to success in the storage business. The partners who attended the forum were very excited about the product capability, which in turn benefits the end-users for an optimum saving on their resources with end-to-end protection of their data.”

“Partners who sign up for the Aptec Storage programme are offered special treatment and promotions to guarantee the best from their business as they explore storage opportunities,” Manoj P K added.

Svetlana Sorokina, regional marketing manager at Aptec Holdings, said: “We were happy to see the interest from partners when The Dell storage programme was launched during the forum. Partners were asking questions on how specific enablement modules will work, how trainings will be delivered in all countries across the Middle East and so on.”

“It showed that the channel is ready for such innovative ideas of enablement and solutions offering. From our side we strongly believe that apart from business benefits for all stakeholders this programme is a great opportunity for co-operation and relationship enhancement between vendor, distributor and channel partners. Such programmes are a core [part] of our marketing expertise as a distributor and we make sure that they constantly bring value to partners,” Sorokina added.

Aptec launched its Dell storage programme to enable and train partners to sell storage solutions. The Dell storage programme is a partner enablement and loyalty platform designed for channel partners to explore, experience and exploit key technologies and solutions related to Dell storage solutions.


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