September 19, 2019

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HOME REGIONS Asia-Pacific › Xtrfy signs Pacificomm as distributor

Xtrfy signs Pacificomm as distributor

by Stuart Wilson, Thursday 21 March 2019

Joakim Jansson, CEO at Xtrfy
Joakim Jansson, CEO at Xtrfy

Swedish gaming brand Xtrfy has strengthened its channel reach in Asia-Pacific, appointing Pacificomm as an exclusive distribution partner for Australia and New Zealand. Pacificomm has already started onboarding retailers and resellers to drive Xtrfy’s sales in the region. Xtrfy are already in the assortment at retailers such as JB Hi-Fi and Mwave.

Joakim Jansson, CEO at Xtrfy, said: “We’re truly excited to announce our entrance into Australia and New Zealand. Going into this region, we wanted to find a distributor who truly knew the market and were able to offer a complete solution for the entire area.”

“We feel that Pacificomm are just the right partners for us, with their experience in both retail and etail and their existing portfolio of high-end brands. We can’t wait to make our gear available to gamers down under, and we’ve already partnered up with one of the most renowned e-sports teams in Australia: Grayhound.”

Lorant Corba, national sales and marketing manager at Pacificomm, said: “We are very excited to be partnering with Xtrfy to launch their range in Australia and New Zealand. It is heartening that the Xtrfy team recognise the value we are able to provide their brand through our strong relationships in both major retail, online and IT channels, in both countries, as well as our active engagement in the local gaming scene.”

“Most importantly however, we are proud to deliver such a high quality range of professional gaming peripherals and accessories to the Australian and New Zealand gaming community and look forward to working closely with the Grayhound team,” added Corba.

Pacificomm Group is a leading distributor of consumer electronics products within the Pacific Region. The company has strong supplier and sales channel relationships, providing a direct conduit between leading international vendors and regional channels.

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