July 21, 2019

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ALSO rejigs French organisation

by Stuart Wilson, Tuesday 5 February 2019

Gustavo Möller-Hergt, CEO of ALSO Holding AG
Gustavo Möller-Hergt, CEO of ALSO Holding AG

Distribution giant ALSO has rejigged its French organisation as it aims to strengthen cooperation with local resellers. On 1st February 2019, Guillaume du Roure took over as managing director and chief customer officer (CCO) at ALSO France. As senior VP mergers and acquisitions, Laurent Mitais, the former managing director of ALSO France, is now responsible for M&A projects at group level - from negotiation to integration.

Marc Hia Baile will succeed Guillaume du Roure as managing director of the French ALSO subsidiary LAFI. He will drive the development of innovative technological solutions for LAFI customers such as Internet of Things (IoT), as-a-service offerings and 3D printing.

Gustavo Möller-Hergt, CEO of ALSO Holding AG, said: "For us, France is an important market in which we want to grow sustainably with our ICT services in the coming years. That’s why we are reshaping our organisation. In particular, we want to continuously expand our business activities in cooperation with our resellers in order to serve existing and new customers even more efficiently.”

LAFI, a wholly-owned subsidiary of ALSO, will in future also report directly to ALSO Holding AG in Switzerland.

Du Roure stated: "In my function as managing director of ALSO France, I would like to strengthen the cooperation with resellers and support them with tailor-made offers and services. With our team, we will develop solutions that not only cover the transactional but also the consumptional business. We are convinced that the French market offers ALSO great opportunities to deliver end-to-end financing, pre-sales and services to our resellers.”

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