December 15, 2018

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RP tech India targets gaming growth

by Stuart Wilson, Thursday 6 December 2018

Rajesh Goenka, sales and marketing director at RP tech India
Rajesh Goenka, sales and marketing director at RP tech India

Distributor RP tech India is bullish over the booming gaming business opportunity in India. RP tech has announced its aim to become a ‘one stop shop’ for all the gaming needs of the fast-growing community of gamers in India. With more than 65% of India’s population under 35, a recent joint study by Google India and KPMG claimed that India’s online gaming community would add 190 million new gamers by 2021 and become a US$1 billion market opportunity.

“Gaming is not only the future growth driver of the IT business but it will also uplift the traditional IT business. With our vast distribution network of 50 branches, 50 service centres and 9000-plus partners spread in over 750 locations, we vow to become the one stop shop for all gaming requirements of Indian users,” said Rajesh Goenka, sales and marketing director at RP tech India.

RP tech India is developing an online configurator for gaming PCs, where end-users can choose and buy their respective components and accessories according to their budget. The vision behind the online configurator is to offer a range of gaming hardware solutions to users at a single click.

“It is our aspiration to make all the gaming requirements easily available at the consumer doorstep. This online configurator will give customers the freedom to select their own configurations fitting their budget and build DIY gaming PCs and consoles,” Goenka added.

Improved broadband, increasing number of smartphones users, higher disposable incomes and the introduction of new gaming genres and competitions are the key factors driving the growth of the industry.

Although at a higher side in term of cost, high end gaming PCs, components and accessories such as headsets are in huge demand among the extreme and professional gamers community. RP tech India is uniquely positioned in the gaming hardware space with its comprehensive product portfolio and wide coverage.

RP tech India is a distributor of gaming and accessories brands such as Dell, Asus, Logitech, Plantronics, Lenovo, HP and Intel among others. For the gaming hardware business in India, almost 40% of the components and accessories are sold and distributed by RP tech India, according to the company.

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