December 15, 2018

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Smart home focus at DISTREE EMEA 2019

by Stuart Wilson, Tuesday 27 November 2018

Tim van Straaten, managing director Benelux at Thames Distribution
Tim van Straaten, managing director Benelux at Thames Distribution

Smart home is a high-focus category at DISTREE Europe, Middle East & Africa (EMEA) 2019, with channel partners from across the region attending to identify new brands they can work with in this fast-growing sector. A new breed of distributors is riding the wave of smart home growth, providing brands with access to new channels. Thames Distribution is one such distributor and will attend hosted buyer event DISTREE EMEA 2019, which takes place from February 19-22nd in Monaco.

Tim van Straaten, managing director Benelux at Thames Distribution, said: “We focus on the Benelux and UK and provide our brands with access to retailers, e-tailers, professional installer channels, telcos and insurers. We target smart home products and distribute brands like Ring, Neato, Eve, GrillEye, Zens and Garmin.”

Preliminary results from DISTREE EMEA’s 2018 Consumer Tech Channel Survey underline the importance of the smart home category, with 58% of distributors, retailers and e-tailers identifying it as a top three category in terms of growth potential for 2019.

Straaten added: “At DISTREE EMEA 2019 we are looking for new innovative smart home products that fit well with our retail and professional installer channel. We are building a broader assortment of smart home products to accommodate our growing customer base. We achieved 80% growth in our professional installer channel and have grown the company by 35% overall this year. We are seeing a consolidation in the distribution channel were a lot of the smaller independent distributors disappear or get bought.”

Thames Distribution believes that growing demand for smart speakers is fuelling consumer interest in purchasing more smart home technology products.

Thames Distribution is ready to capitalise on this trend and will use its participation at DISTREE EMEA 2019 to hold pre-scheduled meetings with smart home brands looking to grow their regional channel reach.

To request a hosted buyer invite for DISTREE EMEA 2019 - CLICK HERE

Distributors, retailers and e-tailers confirmed to attend DISTREE EMEA 2019 will have the ability to pre-request one-on-one meetings with exhibitors at next year’s event.

For further information on exhibiting at DISTREE EMEA 2019 to meet channel partners from across the region - CLICK HERE

Exhibitors at DISTREE EMEA hold pre-scheduled meetings with a carefully selected audience of senior executives from the region’s top consumer tech and consumer electronics channel partners.

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