October 21, 2018

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AB Group increases market share

by Stuart Wilson, Friday 21 September 2018

Andrzej Przybyło, president of the Board at AB
Andrzej Przybyło, president of the Board at AB

Distributor AB Group claims to have increased its market share by 4% year-on-year in the second quarter of 2018. The distributor, which operates in Central & Eastern Europe attributes the increase to its broad product offering, e-commerce tools and automation of logistics processes. AB has experienced rapid growth in multiple product categories including gaming and digital signage.

According to research from CONTEXT, Poland, the Czech Republic and Slovakia - the main operating markets of AB Group - together constitute the fifth largest market in Europe, representing 8% of the value of the continent’s IT distribution market. The market in these three countries combined is already larger than Spain and is catching up with markets such as Italy or France.

“Poland, the Czech Republic and Slovakia constitute a great potential market and thanks to our knowhow as well as our financial and logistics strength, we still have a lot of room for development,” said Andrzej Przybyło, president of the Board at AB.

“We are truly pleased with the results of the multidirectional development of business projects such as household appliances, audio and video devices, and our VAD business. We still have many new ideas and already launched projects, which we would like to implement in the future,” he added.

AB Group more than tripled its gaming product sales for its most recent fiscal year, working with major brands such as Microsoft and Logitech to drive its success in this category. AB Group launched a shop-in-shop franchise network called X-Play to promote gaming products and has now introduced the concept in more than 200 retail outlets.

AB Group has also focused on its ‘Smart Life’ portfolio, which includes smart home and security plus heating, ventilation, and air conditioning (HVAC) solutions. The distributor has expanded its sales channels to include installer and electrical wholesale routes-to-market.

“Smart Life is the effect of a long-term development strategy, which also includes diversification. In this area, just like in other segments in the past, we are planning to develop the market and create it with added value for our partners and end customers,” explained Przybyło.

AB Group now claims to serve the largest channel customer base in the Central & Eastern Europe region, reaching more than 16,000 resellers.

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