October 21, 2018

Advertise with us
HOME NEWS Analysis › Dixons Carphone and GfK agree information partnership

Dixons Carphone and GfK agree information partnership

by Stuart Wilson, Thursday 20 September 2018

Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information. Under the terms of the deal, Dixons Carphone will become part of GfK’s point of sale (POS) tracking solutions for their sectors, which underpin GfK’s prescriptive analytics around market Insights, consumer insights, marketing effectiveness and sales effectiveness.

Anthony Morris, analytics and strategy director at Dixons Carphone, said: "We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology."

Michael McLaughlin, head of retail for GfK, said: "This partnership reinforces our position as the market leader for point of sales data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers."

GfK’s prescriptive analytics identifies the best course of action for clients by uniting POS data with unique insights gained from long term examination of consumer and market trends.

Print this page  Recommend this article  Reply to this article    Del.icio.us   Digg   Technorati

October, 2018
MonTueWedThuFriSatSun
1234567
891011121314
15161718192021
22232425262728
293031    


Advertise with us

Login


Register here

Press Releases

Upload your PR here

Advertise with us