December 15, 2018

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Rashi Peripherals launches consumer roadshow

by Stuart Wilson, Wednesday 5 September 2018

Rajesh Goenka, VP sales and marketing at Rashi Peripherals
Rajesh Goenka, VP sales and marketing at Rashi Peripherals

Fast-growing Indian distributor Rashi Peripheals has kickstarted a series of consumer roadshows. The events are called ‘Touching Everyone’s Life (TEL)’ and organised in collaboration with Western Digital, SanDisk, Plantronics, Fitbit, Belkin and Lenovo. TEL aims to offer hands-on experience of latest product innovations in lifestyle tech to end-users. Starting in Mumbai, TEL is set to reach out to over 30 ‘B’ and ‘C’ class cities and towns across India. TEL will explore untapped markets and help the brands increase their footprint in the country.

Rajesh Goenka, VP sales and marketing at Rashi Peripherals, said: “The utility of technology is not recognised unless it is seamlessly accessible to common people. We at Rashi Peripherals, are committed to bringing the latest gadgets to your doorstep at affordable price. We are proud to unveil the first edition of the TEL, which aims to bring the latest tech innovations to your table. Full of surprises and exciting, we are assured that TEL will be the massive hit among end-users and partners.”

TEL not only showcases the latest technology innovations to end-users but allows them to touch, feel and experience the high-end gadgets displayed at a dedicated LIVE Experience Pavilion. This pavilion consists of a Students corner, Retailers corners, Technology corner and Gaming corner, where the audience can touch, feel and experience the products.

Rashi Peripherals will also host Retail Connect as part of TEL to bring together partners and brands across the table to discuss new business avenues in the lifestyle tech segment.

Goenka added: “We believe that our growth lies in the growth of our partners, hence we are committed to offering them full support to grow and prosper in their business. We intend to offer our partners the latest products and solutions to make them earn better return on investment. At the same time, we are very big on partners’ education and training to help them do sustainable business.”

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