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HOME REGIONS Russia & CIS › Dell and Sony confirmed as DITCF sponsors

Dell and Sony confirmed as DITCF sponsors

by Stuart Wilson, Wednesday 27 April 2011

DISTREE IT Channel Forum (DITCF), the premier ICT & CE channel development event for the Russia & CIS region, is taking place from June 22nd to 24th in St. Petersburg, Russia. Dell and Sony have been confirmed as major sponsors for the event with 70-plus vendors signing up to participate.

DITCF 2011 is now less than two months away. Due to rapid expansion and increased demand from vendors and channel partners, DITCF – the leading event for manufacturers, distributors, resellers and retailers operating in the Russia & CIS region – has relocated from Moscow to St. Petersburg for its 2011 event.

DITCF 2011 will take place from 22nd to 24th June at the Radisson Pribaltiyskaya Hotel in St. Petersburg, uniting the channel community for three days of pre-scheduled one-on-one meetings, conference sessions, awards programmes and business networking opportunities. DITCF is now firmly established as the premier event for vendors looking to launch, build or manage channel partnerships in the Russia & CIS region.

“More than 70 vendors are set to participate at DITCF 2011,” commented Frederic Simard, President & Co-founder at DISTREE Events, the organisers behind DITCF. “The economic fundamentals in the Russia & CIS region remain strong, driving increased inward investment from vendors looking to capitalise on the growth opportunities that exist. DITCF gives vendors a unique cost-effective platform to optimise their regional go-to-market strategy and meet diverse partners from across this huge geography in one place at one time."

Dell and Sony are already confirmed as major sponsors for the 2011 event. Other participating vendors include Acer, Asus, Gigabyte, Hitachi, Iomega, Kaspersky, Lenovo, Navteq, Nvidia, Seagate, Toshiba and Western Digital. In addition to attracting major A-brand vendors, DITCF also provides a powerful window of opportunity for manufacturers recently launched in the region or those carrying out market assessments ahead of possible entry into the Russia & CIS channel.

With delegates attending from across the Russia & CIS region, the 1,200 room Radisson Pribaltiyskaya Hotel and modern world-class conference facilities will offer the perfect platform for high-level channel networking and business development during the three-day event.

Tatiana Molchanova, General Manager at DISTREE Russia & CIS, added: “DITCF is the most influential gathering of channel executives in the Russia & CIS region. With representatives from more than 200 channel organisation – including the region’s major distributors, retailers and business-focused resellers – this event, more than any other, helps drive the agenda of channel development and gives vendors unique market insight.”

During DITCF 2011, delegates will also have the opportunity to attend a keynote speech from Dr. Rudi Aunkofer, Global Director for IT at GfK Retail & Technology. More than a dozen in-country press partners will also attend giving vendors the perfect opportunity to showcase their latest products and solutions and build channel awareness.

After a successful debut last year, the DITCF Strategy Forum will also return for the 2011 event in St. Petersburg. This invitation only session unites senior channel and vendor executives from across the region for an afternoon of discussion and debate regarding some of the most pressing topics and concerns facing the channel.

Channel consultancy ‘Go-To-Market Russia’ will also participate in DITCF 2011, giving vendors the opportunity to receive expert advice on the opportunities and challenges associated with building successful routes-to-market in the region.

Delegates from the business channel attending DITCF include corporate resellers, systems integrators, solutions providers, VARs and ISVs from across the Russia & CIS region. The consumer channel delegates consist of retailers, e-tailers, mass merchants and independent outlets.

About DISTREE IT Channel Forum

DITCF represents the combination of two events: Digital Consumer Channel (DCC) and Digital Business Channel (DBC). DITCF operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit DITCF takes place at the Radisson Pribaltiyskaya Hotel in St. Petersburg from June 22nd to 24th 2011. To apply to attend the event, please contact

About DISTREE Events

DISTREE Events is a communication company specialised in the planning, organisation, staging and management of ICT & CE events. The team at DISTREE Events has successfully organised such events for the past decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre with employees based in Dubai, London, Moscow and Paris. For more information, visit


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