September 23, 2018

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Rashi Peripherals targets new markets in India

by Stuart Wilson, Tuesday 26 June 2018

Rashi Peripherals conducted a five-city Partner Connect event
Rashi Peripherals conducted a five-city Partner Connect event

Fast-growing Indian distributor Rashi Peripherals conducted a five-city Partner Connect event to drives its channel engagement in specific. The objective of the event series, organised in association with Lenovo, was to make partners aware of Lenovo’s portfolio and showcase latest technology innovations in notebooks, desktops and displays. Rashi Peripherals is the exclusive distributor for Lenovo Visuals in India.

Rashi believes that tier 3 and tier 4 markets are driving the growth of the IT industry in India. Rashi Peripherals intends to leverage its strong distribution ecosystem to offer the latest products to customers and enhance brand visibility of its vendor partners. Partner Connect is designed to reach out to untapped cities and connect with potentials partners.

Rajesh Gadgil, group business manager at Rashi Peripherals, said: “Partner Connect is a great platform to reach out to emerging markets and introduce ourselves and the respective brands. This year, we intentionally identified tier 3 and tier 4 cities because these are the high potential markets for us.”

“We already have a strong presence in the upcountry regions and we are confident that these will give us a lot of growth, especially from the SMB and SME vertical. We will continue to tap new partners and new cities through our partner engagement programmes,” Gadgil added.

Partner Connect has been instrumental in establishing brands in tier 3 and tier 4 cities. More than 150 channel partners attended the roadshow events.

Gadgil added: “Generally, we see that brands majorly focus on metros but we at Rashi, believe that non-metro region will be the growth driver for the IT industry in the coming years. We have more than 50 branch offices and 50 service centres and the majority of them are concentrated in C and D class cities. Our presence will definitely help establish brands in non-metro locations and ultimately, generate more business inquiries and revenue for them.”

The five-city event visited Madurai, Hubli, Kolhapur, Erode and Tirupur. R. Saravanan, Director at Ant Solution, a channel partner from Madurai, said: “Partner Connect has been always a great platform to learn about new technology and market trends. It was a well-organised event and we got a lot of valuable insights into the TFT business. The sessions were very informative and Rashi team addressed our queries very efficiently.”

Vinesh Hiremath, Business Development Engineer at Pursuit Technologies, a channel partner from Hubli, added: “We got to learn about the new products and how to position them in the market. The demand for TFT displays is rising across the sectors and this is the new business stream where partners can make decent margins. I thank team Rashi for organising such a wonderful event.”

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