I-Life picks up Microsoft business expansion award

by Stuart Wilson, Thursday 21 June 2018

I-Life has won a ‘Business Expansion FY 18’ award from Microsoft

Consumer electronics brand I-Life has won a ‘Business Expansion FY 18’ award from Microsoft, recognising its consistent growth and expansion in the Middle East, Turkey, Africa and CIS region. I-Life’s products are aimed at budget-smart consumers. Citing IDC statistics, I-Life claims that it took the top spot in the entry-level notebook and tablet category for 2017 in the Middle East and Africa region.

Roy Chalhoub, device sales lead for Microsoft Middle East & Africa said: “We are pleased with our partnership with I-Life and the work we jointly deliver. I-Life continues to build Windows 10 devices that meet the needs of today’s customers and gives them the ultimate performance and personalised experience they seek.”

Eric Bhagwat, AVP at I-Life, said: “Keeping in mind the need and ability of today’s PC users, our key focus is to innovate and develop modern devices in the Ultra Slim Notebooks, 2-in-1 Detachable Tablets and Convertible Notebook categories. We are seeing double-digit growth in these categories over the last two years. We would like to thank Microsoft for recognising our achievements.”

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