November 26, 2020

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Cisco wields Flip axe

by Stuart Wilson, Tuesday 12 April 2011

Networking giant Cisco has announced plans to ‘close down’ its consumer-focused Flip video camera business as part of a wider restructuring of its consumer business. Cisco is anticipating restructuring charges of US$300m and the loss of 550 jobs during the fiscal fourth quarter.

Cisco has announced that it will exit various consumer business areas and realign what is left to support four of its five company priorities: core routing; switching and services; collaboration; architectures, and video.

"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO. "As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimise and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings."

Cisco has vowed to support current FlipShare customers and partners with a transition plan. The vendor will also look to refocus its home networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These products will continue to be available through retail channels.

Cisco Umi will be integrated into the vendor’s business telepresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business telepresence channels. Cisco will also assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business.


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