July 21, 2018

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HOME FEATURES › Retailer confirmations for DISTREE Russia up 71% year-on-year

Retailer confirmations for DISTREE Russia up 71% year-on-year

by Stuart Wilson, Friday 20 April 2018

Frederic Simard, Event Director at DISTREE Russia
Frederic Simard, Event Director at DISTREE Russia

Retailer confirmations for this year’s DISTREE Russia tech channel hosted buyer event are up 71% compared to the same point last year. With six weeks to go until this year’s event, the increased level of support from Russia’s main consumer tech retailers, e-tailers and online marketplaces reinforces DISTREE Russia’s position as the leading event for consumer tech brands from around the world looking to launch, build or manage routes-to-market in Russia.

The 15th annual DISTREE Russia will take place in Moscow on May 30th to June 1st, 2018. For calendar 2017, the total value of the Russian ICT, telecoms and consumer electronics market exceeded US$24.5 billion*, according to Event Partner GfK, highlighting the significant and growing market opportunity for consumer tech brands within Russia.

Aurore Verla-Friess, Operations & Audience Director at DISTREE Events, said: “With a population in excess of 140 million, Russia represents a huge opportunity for consumer tech brands. DISTREE Russia provides exhibitors with a unique opportunity to meet face-to-face with top players in the retail channel in one place at one time. Retailers, e-tailers and marketplaces come to DISTREE Russia to source new brands for their portfolio and to meet their existing suppliers.”

Wildberries.ru, one of Russia’s leading e-commerce sites, has now confirmed its attendance at this year’s event. Both Yandex.Market and multichannel retailer DNS will deliver keynotes, bringing delegates up to speed on the trends shaping Russian go-to-market models.

Frederic Simard, Event Director at DISTREE Russia, commented: “Building relationships with key partners in the consumer tech channel ecosystem is vital to a brand’s success in Russia. DISTREE has been operating in Russia for 15 years and we’ve helped hundreds of brands enter the market and build consumer channel reach by giving them face-to-face access to key channel executives.”

Simard added: “Retailers, e-tailers and marketplaces in Russia want to build relationships with more international brands. DISTREE Russia is where many of these relationships start. Our unique format lets exhibitors pre-schedule one-on-one meetings with high quality channel delegates, delivering a real return on investment (ROI). DISTREE Russia is 100% not a trade show, it’s the ultimate channel accelerator event in Russia.”

Top retailers already confirmed for DISTREE in Russia include Auchan, Citilink, Eldorado, Euroset, MTS, Ozon and Techprom among others. With an emphasis on collaborative channel ecosystems, DISTREE Russia’s audience base spans multiple retail channels including specialists, generalists, e-tailers, multichannel retailers, telecom stores and marketplaces.

Smart home represents a high potential category in Russia. Revenue in the smart home market amounted to US$285m in 2018 and this segment is expected to show an annual growth rate (CAGR 2018-2022) of 57.2%, resulting in a market volume of US$1.74 billion in 2022, according to research by Statista**.

Gaming also represents an opportunity for international brands looking to expand in Russia. In total, Russia’s 71.3 million gamers spent an estimated US$1.5 billion in 2017, making it the 11th largest games market in the world, according to Newzoo***.

DISTREE Russia 2018 will take place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parklands, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

All retailers wishing to attend DISTREE Russia are assessed by a highly experienced recruitment team and must meet specific qualification criteria to receive a hosted buyer invite. Exhibitors attending DISTREE Russia create a personal agenda of pre-scheduled one-on-one meetings with retailers tailored to their precise business needs.

As a premium hosted buyer event, DISTREE Russia offers a wide range of support services and assistance to participating international brands, designed to deliver clear business benefits and a compelling return on investment (ROI) for all exhibitors.

*Source: GfK TEMAX® Russia **Source: Statista, October 2017 ***Source: Newzoo, Russia Consumer Gamer Insights

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2018 can find full event details and contacts at www.distree-russia.com.

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