December 15, 2018

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iLife strengthens Lulu partnership

by Stuart Wilson, Friday 20 April 2018

iLife ZED BOOK
iLife ZED BOOK

Mobile device and accessories brand iLife Digital claims that its Middle East relationship with retailer Lulu is delivering impressive results for the company. Anees Mian, operations director at iLife Digital Technology, said: “We are seeing highest [levels of] device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across the Middle East and we are glad to partner with them, helping us expand our reach in the region.”

iLife and Lulu Middle East have reinforced their partnership to target a growing billion-dollar market opportunity as consumers increasingly look to spend on affordable consumer electronics. iLife claims that the average consumer now buys between one or two consumer electronic devises each year. The brand has also identified a growing shift for consumer to look towards affordable devices, especially in the laptop and convertible segments.

iLife offers a range of premium innovative electronic products that are lightweight with prolonged battery-life and competitive prices. The portfolio includes tablet PCs, laptops, 2-in-1 devices, virtual reality products, wearables and accessories.

Huzefa M R, regional manager Dubai at Lulu Group, said: “Lulu Digital store gives consumers a choice of brands and quality products to ensure we meet every demand. Our partnership with iLife reiterates that commitment towards our customers. iLife products are stylish, affordable and powered by the latest technology solution.”

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