April 23, 2018

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Promate expands European hub in Romania

by Stuart Wilson, Tuesday 27 March 2018

Cristian Camara, regional director for EU operations, Promate
Cristian Camara, regional director for EU operations, Promate

Innovative accessories and peripherals brand Promate has announced the expansion of its sales, operations and warehousing hub located in Bucharest, Romania. The company is responding to robust demand and growth of the accessories and peripherals market within the region. The expansion adds 5000 square metres of additional warehousing space and paves the way for the brand’s future development within the European region. Cristian Camara has been appointed as a regional director for EU operations.

Camara said: "I am delighted and excited to lead Promate Europe branch office. I have worked with Promate for the past five years as a distributor for the Romanian market, and I know the size of potential and core competencies we have. This new operations facility in Bucharest is designed to supply the entire European region with first-to-market innovative technology serving customers of all sizes.”

“This new hub also ensures better availability of stock and quicker delivery lead times. With its wide range of lifestyle technology products, Promate brings larger than life pioneering solutions for the European customer that will fulfil their digital entertainment and personal computing demands," he added.

Yasir ALkaar, director of global sales at Promate Technologies, said: "The expansion of our facilities is in line with Promate’s long-term global growth strategy. We have seen significant growth across all customers and business segments within the region. The investment in our facilities demonstrates the commitment and focus to our customers and market strategy.”

“I am equally delighted that Cristian has joined us. He has a wealth of market-facing and portfolio management experience and a strong track record of delivering growth and profitability. He will be integral to the development of our business in Europe," he added.

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