December 12, 2018

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HOME REGIONS Russia & CIS › NAIPO to expand channel reach in Russia

NAIPO to expand channel reach in Russia

by Stuart Wilson, Tuesday 27 March 2018

Naipo shoulder and neck massager
Naipo shoulder and neck massager

The 15th annual DISTREE Russia takes place in Moscow from May 30th to 1st June 2018, giving consumer electronics and tech brands from around the world access to the country’s most influential channel partners. With a population of more than 140 million and an ICT, telecoms and consumer electronics market worth in excess of US$24 billion per annum, building strong and effective channels can deliver significant sales in Russia. Consumer electronics brand NAIPO will attend DISTREE Russia 2018 to promote its range of electronic massage products.

As a premium hosted buyer event, exhibitors at DISTREE Russia such as NAIPO can pre-schedule one-on-one meetings with channel delegates that meet their precise business needs. All exhibitors can research attending channel partners prior to the event to make sure their meetings maximise business opportunities.

Sandy Li, sales manager at NAIPO, said: “We want to push our brand through DISTREE Russia 2018. We have built the brand awareness by online and offline sales channels, so we want to show the NAIPO potential market to every distributor, retailer and reseller. This is the most important goal for us.”

NAIPO will also explain its comprehensive support offering for channel partners including minimum order quantities, competitive pricing and an 18-month warranty. The market for massager products continues to grow and NAIPO is ready to sit down and discuss partnership proposals with distributors, retailers and resellers at DISTREE Russia.

NAIPO has already successfully opened new channels around the world and has channel reach in Argentina, Singapore, Czech Republic among other countries. “We understand the most effective way to push the NAIPO brand in Russia is to cooperate with distributors, retailers and resellers. They know the sales channels and they know the market. We will provide a clear pricing strategy, so they can see the margin potential too,” Li added.

NAIPO offers promotional materials, plus in-store design assistance for partners. The company also provides a rebate on the first order to support marketing costs and assists partners with building social media presence.

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