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HOME REGIONS Europe › Tech Data gets strategic with Microsoft in Eastern Europe

Tech Data gets strategic with Microsoft in Eastern Europe

by Stuart Wilson, Thursday 30 November 2017

Distributor Tech Data has announced a new strategic partnership to accelerate the adoption of the full range of Microsoft software and cloud solutions in Poland, the Czech Republic, Slovakia, Hungary and Romania. The new agreement between Tech Data and Microsoft will focus on Office 365, Azure, and solutions for BI, IoT and Analytics and will include additional investments in Tech Data resources, marketing initiatives and the company’s global cloud transaction platform, StreamOne.

This will be supported by a newly-created Tech Data centre of excellence in Prague, which comprises a team of product experts providing reseller support for all Microsoft solutions. In addition to reinforcing its existing partnership with Microsoft in the Czech Republic and Poland, this agreement will help Tech Data to introduce expertise and tools, such as the StreamOne platform, to Slovakia, Hungary and Romania, which joined Tech Data’s footprint following its acquisition of Avnet’s Technology Solutions’ (TS) business in February 2017.

Tech Data will target reseller recruitment and enablement efforts in the SMB and enterprise segments, leveraging its end-to-end portfolio of advanced and endpoint solutions and its broad community of channel partners in the Eastern European region.

Patrick Zammit, president Europe, at Tech Data said: “This strategic partnership with Microsoft leverages Tech Data’s extended physical presence brought about by the Avnet TS acquisition, our deep and long-standing relationships with enterprise and SMB customers in the region and our 25-year relationship with Microsoft in the Americas and Europe.”

Zammit added: “With our global scale, specialist cloud transaction platform and best practice building capability, Tech Data is playing a vital role in enabling and guiding partners through the current market transformation to hybrid and cloud models. In partnership with Microsoft, we have invested in expert teams and are looking forward to quickly accelerating the reach of Microsoft’s solutions across the Eastern Europe region, delivering truly transformative business outcomes for our customers.”

Marianne Roling, general manager of partners, corporate and SMB customers at Microsoft CEE, said: “We welcome Tech Data’s expansion into Central and Eastern Europe as a Microsoft global cloud solution provider, and we look forward to working together to help people and organisations embrace digital transformation and achieve more.”

Roling added: “Tech Data’s cloud expertise in both SMB and enterprise, coupled with investments in business development, specialized jobs, automated transaction platforms and marketing campaigns in five countries in the region, will help evolve the reseller ecosystem for Microsoft cloud solutions in the region, including Microsoft 365, Azure and BI tools.”

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June, 2021

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