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Gass gets European digital role at Tech Data

by Stuart Wilson, Monday 20 November 2017

Distribution giant Tech Data has appointed Andy Gass as senior VP digital for Europe. In this role, Gass will drive the development and execution of the company’s overall digitaliasation strategy for Tech Data in Europe, overseeing the distributor’s e-commerce platforms, digital marketing practices and automated processes across its operations in the region. Gass will hold this responsibility in addition to his current role as senior VP, UK & Ireland and will continue to report to Patrick Zammit, president, Europe at Tech Data.

“The appointment of Andy Gass to this newly created role heralds a renewed strategic focus on the digitalisation of our business model and go-to-market strategy in Europe,” said Zammit. “With Andy’s extensive experience and deep knowledge of the distribution channel, I am confident we will set the roadmap to delivering a truly best-in-class digital experience for our customers and vendors across all our operations.”

Gass joined Tech Data in 1993 and has since served in a number of senior roles, including senior VP, enterprise division, and regional senior VP for Western Europe. He led several initiatives to formulate the long-term strategy for Tech Data’s UK and European operations and was instrumental in the successful completion of numerous acquisitions over the past decade.

Gass said: “I am delighted to take on this new challenge. Over the past few years, Tech Data has built up a truly outstanding suite of digital tools to support our partners. Now we have an opportunity to leverage those tools and harness the power of the latest technological advances in analytics and e-commerce to improve the efficiency of our operations, making it easier for our customers and vendors to do business with us.”

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