November 19, 2017

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Distributor registration opens for DISTREE EMEA 2018

by Stuart Wilson, Thursday 26 October 2017

Aurore Verla-Friess, Audience Director at DISTREE Events
Aurore Verla-Friess, Audience Director at DISTREE Events

DISTREE Events has opened distributor registration for DISTREE Europe, Middle East & Africa (EMEA) 2018, which takes place in Monaco from February 6-9th. DISTREE EMEA is a premium hosted buyer event, giving consumer tech brands access to an invited channel audience of 400 consumer tech distributors from 60-plus countries within the EMEA region.

Aurore Verla-Friess, Audience Director at DISTREE Events, said: “We have increased the distributor quota to 400 for DISTREE EMEA 2018, reflecting the emergence of new and specialist consumer tech distributors across EMEA who focus on high-growth categories such as lifestyle products, smart home and gaming.”

16th annual event

As a premium hosted buyer event, the 16th annual DISTREE EMEA will gather together senior executives and purchase directors from the region’s most influential consumer technology distributors. Exhibitors at DISTREE EMEA can pre-schedule a personalised agenda of one-on-one meetings with distributors, allowing them to research and meet the channel partners most suited to their business needs.

Verla-Friess continued: “We have analysed market conditions in 60-plus countries across EMEA and adjusted our country quotas for distributors accordingly. As well as looking at growth rates, we also assess channel maturity and evaluate the number of new distributors that are launching in each country. The continuous updating and enrichment of the DISTREE EMEA database is intrinsically linked to the overall quality of the event.”

All existing distributors on the DISTREE EMEA database have been verified and updated by an international team of expert recruiters. Hosted buyer invites have now been sent to all distributors that meet the minimum criteria set by DISTREE Events. All applications for hosted buyer places are subject to careful evaluation to assess the relevance and suitability of distributors for the event.

Distribution deals

Verla-Friess added: “With 100-plus brands exhibiting at DISTREE EMEA, the event is a powerful business development platform for both distributors and exhibitors. Our post-event research for the most recent DISTREE EMEA revealed that distributors who attended added rights for an average of between three and four brands to their portfolio because of meetings at the event.”

“A projected total of 480 distribution agreements had been signed by exhibitors with distributors they met at the last DISTREE EMEA, according to research six months after the event. In addition, another 470 distribution agreements were under negotiation,” explained Verla-Friess.

Exhibitors at DISTREE EMEA 2018 will represent the entire consumer tech product ecosystem, including high-growth product categories such as mobile devices, mobile accessories, smart home solutions, wearables and gaming products.

Efficient format

“DISTREE EMEA is where clever tech brands come to quickly and efficiently expand their distribution reach across a vast region,” continued Verla-Friess. “We have senior executives from distributors attending who are ready and willing to sign deals with brands. There is no better way to launch, build or manage routes-to-market for consumer tech in EMEA.”

The unique DISTREE Events’ format is designed to accelerate business interaction between exhibitors and channel partners. DISTREE Events works closely with all exhibitors and distributors before, during and after the event to help them accelerate growth and channel development.

Distributors that have not received a hosted buyer invite can apply for a place online. Tech brands can request more details on exhibitor packages online.

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