November 19, 2017

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HOME REGIONS Middle East › Canon ties up with Extra in Saudi Arabia

Canon ties up with Extra in Saudi Arabia

by Stuart Wilson, Friday 20 October 2017

Canon and Extra have signed a strategic partnership
Canon and Extra have signed a strategic partnership

Canon Middle East has signed United Electronics Company, the company behind retailer Extra, as a strategic partner for Canon office personal products (OPP) in Saudi Arabia.

Extra has a strong retail presence in the GCC focused primarily on Saudi Arabia. The company also has a strong e-commerce operation and offers an expansive portfolio spanning TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products.

Venkatasubramanian Hariharan, business unit director B2C at Canon Middle East, said: “The Middle East is undergoing a largescale transformation, and Saudi Arabia is at the forefront of this change."

"People in Saudi Arabia are technologically advanced, and with a connected young population, the country will continue to lead retail consumption, thereby contributing to economic growth. Together with Extra, Canon Middle East will create unique consumer retail experiences through Extra’s large network of stores in the Kingdom,” Hariharan added.

Usama Bukhari, marketing director at Extra, said: “This is an exciting partnership with Canon Middle East, and together we look to unlock synergies and the potential of an innovative portfolio of products. We are delighted with this new partnership which enables us to broaden our print solutions portfolio and helps us bring great value proposition to our customers. The move demonstrates Canon’s confidence in our ability to help grow their brand across the Kingdom.”

DISTREE Middle East 2018

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.

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