December 13, 2017

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HOME NEWS Distributor › Ring signs ABM as MENA distributor

Ring signs ABM as MENA distributor

by Stuart Wilson, Monday 25 September 2017

Ring's Mohammad Meraj Hoda seals the deal with ABM's Ghassan Bendali
Ring’s Mohammad Meraj Hoda seals the deal with ABM’s Ghassan Bendali

Smart home solutions vendor Ring has appointed Arab Business Machines (ABM) as a distributor for the Middle East and North Africa (MENA) region. ABM will promote and distribute Ring’s home security products and solutions and offer value-added services through its extensive channel partner network. ABM will distribute Ring’s products in the UAE, Jordan, Lebanon, Oman, Kuwait, Qatar, Bahrain, Egypt, Algeria, Tunisia, Morocco and Iraq.

Mohammad Meraj Hoda, managing director at Ring, said: “ABM is very well placed in the MENA region to position our smart home security products with its broader reach across key retailers, ISPs and online stores. ABM’s experience in selling Apple products for more than a decade gives us further confidence of its capabilities on best in class retail execution for Ring’s range of the products and solutions.”

Ghassan Bendali, general manager at ABM Middle East, said: “We are continuously evaluating new and innovative technologies and emerging trends to add to our portfolio, which have a direct impact on the dynamics of the home security industry in the residential security sector in the MENA region. This makes our partnership with Ring a perfect fit. We see exciting new possibilities in this partnership with Ring across the MENA region and it will help ABM to better address our customers’ needs in today’s environment of ever-increasing demand for home security solutions.”

ABM will distribute Ring’s latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam and conduct channel engagement, training and activation programmes for partners. ABM will also set up go-to-market strategies with key retail partners.

DISTREE Middle East 2018

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.

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