December 13, 2017

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HOME REGIONS Middle East › Huawei CBG eyes Middle East potential

Huawei CBG eyes Middle East potential

by Stuart Wilson, Thursday 21 September 2017

Gene Jiao, president of Huawei CBG, Middle East & Africa
Gene Jiao, president of Huawei CBG, Middle East & Africa

Huawei Consumer Business Group (CBG) has reiterated its commitment to Middle East markets and highlighted the growth opportunities that exist in the region. Glory Cheung, chief marketing officer at Huawei CBG, stated: “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation.”

“We look forward to being a part of the region’s innovation agenda and continue to be its champion by bringing cutting-edge technologies to the Middle East’s rapidly evolving digital arena,” Cheung added.

Cheung reiterated Huawei’s commitment to fuelling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year.

Gene Jiao, president of Huawei CBG, Middle East & Africa (MEA), said: “With phenomenal smartphone and internet penetration, the Middle East is one of the most crucial markets for Huawei and over the last couple of years, we have grown from strength to strength, focusing on improving the quality of our products, services and market performance.”

“In addition, we are constantly developing meaningful ways to connect with the region’s tech-savvy consumers and our brand rankings year-on-year are a testimony to the brand evolution in the regional market,” Jiao added.

MMR20 brand

Huawei is already an MMR20 brand in the Middle East retail channel, highlighting the vendor’s growing importance across multiple consumer tech product categories. In July 2017, Huawei achieved MMR20 status in two product categories: tablets and mobiles.

The brands eligible for MMR20 status are determined by DISTREE Events’ Monthly Monitor Report (MMR), which collects feedback from consumer technology retailers and e-tailers across the Middle East. Each month, dozens of the region’s top retailers assess the retail influence of each brand by product category.

This data is then analysed to create a retail influence index percentage for brands in each product category they are listed in. Only brands with a retail influence index above 20% in one or more product categories are eligible for MMR20 status. The name MMR20 is simply an amalgamation of Monthly Monitor Report (MMR) and 20% - the minimum threshold for inclusion.

CLICK HERE TO ACCESS the full July 2017 MMR

DISTREE Middle East 2018

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.

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