July 25, 2017

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EET Europarts acquires DED

by Stuart Wilson, Tuesday 11 July 2017

John Thomas, group CEO at EET Group
John Thomas, group CEO at EET Group

EET Europarts has snapped up UK-based POS distributor DED, completing its fifth acquisition this year. "With the acquisition of DED Ltd we are now entering into the league of the leading pan-European distributors within the POS and auto ID area,” said John Thomas, Group CEO at EET Group. "Our ambition to become one of the leading POS and auto ID distributors in the European market before 2020 seems within reach."

DED was founded in 1983 and the company has become an expert in POS equipment, auto ID, plastic card printers and specialist printers. The company supplies these specialist products for use by a broad spectrum of integrators and VARs. With the acquisition, EET Europarts will take over a team of 22 dedicated and experienced employees from DED.

Thomas added: "From our acquisitions in recent years, we have the experience and knowhow to carry out integration of different organisations and human teams effectively and successfully. Now 22 employees from DED will become our new colleagues, and they will be integrated into our UK-based entity, EET Europarts Ltd, headed by managing director Simon Smith.”

“With this integration, it is our clear target to provide our customers with an even better product portfolio, and a stronger organisation to support the customers in whatever needs they may have," explained Thomas.

Simon Smith, managing director at EET Europarts in UK, said: “DED Ltd has an excellent reputation in the POS and auto-ID card business with important main vendors and brands like Star Micronics, Evolis and Spacepole. Furthermore, DED is well-known for its very strong sales and technical support team, providing customers the specialist knowledge and support needed, in order to supply them with the correct solution.”

Smith continued: “The acquisition of DED will strengthen the basic offer for our existing customers, as well as for our new DED customers, being able to benefit from the advantages of EET Europarts´ e-trade platform, our state-of-the-art logistics set-up, and all of our interesting business areas providing new business opportunities to their customers."

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