November 17, 2017

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Harvey Norman expands in East Malaysia

by Stuart Wilson, Tuesday 27 June 2017

Vivacity Megamall in Kuching
Vivacity Megamall in Kuching

Asia Pacific tech retailer Harvey Norman is expanding in East Malaysia, opening an anchor store at the Vivacity Megamall in Kuching.

Harvey Norman becomes the fourth anchor tenant in the mall and its new outlet will span almost 47000 square feet.

The move to open a store in East Malaysia forms part of the retailer’s omnichannel strategy. Harvey Norman Malaysia has been handling more than 10000 online transactions from customers in East Malaysia, even though the company did not have a physical retail presence in the region.

Speaking at the signing ceremony for its new Vivacity store, Kenneth Aruldoss, managing director for Harvey Norman Asia, stated: “We are stepping up our online in a very big way, we will provide consumers in Kuching an experience of online shopping and in-store shopping as well, a combination which will ensure a seamless experience.”

The new store, which is scheduled to open in November 2017, will allow consumer to use Harvey Norman’s ‘click and collect’ service, ordering online before picking up purchases in-store. Harvey Norman launched in Malaysia in 2003 and has a network of a dozen stores in the West of the country. The retailer plans to eventually expand to between 45 and 50 stores.

At present, Harvey Norman is constantly looking out for expansion opportunities in both Singapore and Malaysia.

Harvey Norman carries a huge range of products ranging from the latest home entertainment systems and computing technology through to innovative home appliances.

DISTREE APAC 2017

Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 8-10th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2017 should contact stuart@channelemea.com quoting code DAP17.

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