March 19, 2019

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HOME REGIONS Russia & CIS › Hypercel targets Russian CE channels

Hypercel targets Russian CE channels

by Stuart Wilson, Tuesday 20 June 2017

Annual channel event DISTREE Russia gives technology brands a highly efficient platform for launching, building or managing routes-to-market within the country. Hypercel, which offers a wide range of consumer electronics and mobile accessories, will use this week’s DISTREE Russia to meet the country’s leading distributors, retailers and resellers. The event allows exhibitors to pre-schedule one-on-one meetings with channel partners, creating clear business benefits for all attendees.

Michelle Saltos, operations and project manager at Hypercel Corporation, said: “We hope to open new channels and partnerships within the Russian market that will help us expand our global footprint. We will be showcasing the latest releases from our extensive catalogue of consumer electronics and mobile accessories. We proudly cater to top Fortune 500 companies and are excited to expand within Russia.”

Saltos added: “We have experienced significant growth in the last year within our US and global markets, particularly in Poland, the Middle East, and Australia. This is due to our success in anticipating and responding to the rising demand for portable power solutions, Bluetooth and wireless accessories, and Qualcomm quick charge technology.”

Hypercel will target consumer electronics channels in Russia, specifically focusing on mobile phone carriers, electronic retailers, convenience stores, big box retailers and e-commerce sites. With hundreds of senior executives from Russia’s leading business-to-consumer channel partners attending DISTREE Russia, the stage is set for Hypercel to meet potential partners from across the country.

“Our global partners have done extremely well with our products and have seen immediate and consistent growth upon introduction. The benefits of our proposition include excellent service, premium packaging, turnkey solutions and logistics,” added Saltos. “We have an aggressive pricing structure for our US and international partners and offer FOB pricing for international customers.”

Hypercel is a full-service company offering graphics, customer, logistics, and marketing support, including customised materials such as displays, store fixtures, multilingual packaging and sales tools.

“We are new to the region. We are excited to explore the market opportunities and also expand our reach across Europe and Asia. We take pride in our stellar service record and are as committed as ever to exceeding all expectations as we expand into the Russian market,” Saltos continued.

Hypercel aims to blend innovative technology, precision craftsmanship, and innovative design for the ultimate user experience. Its team of engineers in France and China develop unique products with first-to-market technologies.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty ( in Moscow on the 21-23rd June 2017.

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March, 2019

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