August 19, 2017

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GTDC claims surge in European sales through distribution

by Stuart Wilson, Friday 16 June 2017

The European IT market has surged in the first quarter, claims GTDC
The European IT market has surged in the first quarter, claims GTDC

The European IT market has surged in the first quarter, claims the Global Technology Distribution Council (GTDC), based on sales through distribution for the first quarter of 2017. GTDC claims that the European market is now growing faster than that of the US. A year ago, some countries were still in decline, but in March 2017, Spain was up 13%, Portugal 19% France 4%, Belgium 12% Germany 7%, Norway 16% and UK 12%.

GTDC believes there is a bold new world emerging in distribution, with companies providing more than pick, pack and ship, and operating as a flexible resource for vendors to use as part of their overall go-to-market strategies.

Tim Curran, CEO at GTDC, said: “We come from an industry based on inventory, cost and fixed assets, but the amazing integration between distribution and the vendors has produced an industry with lower inventory, but much higher fulfilment rates. That makes it more efficient and profitable.”

Distribution has now widened as a model to touch every part of the supply chain. Leveraging distribution services means vendors can grow their profitability, according to GTDC.

“Distribution can also help solution providers with skills shortages, particularly in the technology solutions around cloud. Vendors often say they need help to enable their partners to take advantage for the new ways of working,” Curran added.

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