March 26, 2019

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HOME REGIONS Russia & CIS › Merlion to meet channel partners at DISTREE Russia

Merlion to meet channel partners at DISTREE Russia

by Stuart Wilson, Thursday 8 June 2017

Russian distribution giant Merlion is an event partner at this year’s DISTREE Russia channel event, which takes place in Moscow from June 21-23rd. As a confirmed exhibitor, Merlion will have the opportunity to promote its expansive vendor portfolio to leading resellers, retailers and e-tailers from across the vast Russian market. Each member of the Merlion delegation attending DISTREE Russia can pre-schedule one-on-one meetings with senior executives from both existing and potential channel partners.

Officially announcing its participation at DISTREE Russia 2017, Merlion stated: “Merlion will participate once again as an Event Partner and will showcase the latest products and solutions from global brands in our portfolio in the exhibition area.”

Established in 1992, Merlion has grown to become the one of the leading broadline distributors in the Russian market. It has successfully expanded to cover multiple cateopries including computers, digital electronics and household appliances, stationery, office furniture and business gifts. Merlion has also built a strong VAD distribution business spanning both hardware and software.

There are now more than 500 brands and more than 400 direct distribution agreements in Merlion’s portfolio, and the company’s sells through a network of more than 5500 partners across Russia & CIS. Merlion has sales offices in Moscow, Samara, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Novosibirsk and Rostov-on-Don.

Now in its 14th year, DISTREE Russia invites senior channel executives to attend as delegates, using its own in-house channel database to ensure the high quality and relevance of attendees.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty ( in Moscow on the 21-23rd June 2017.

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March, 2019

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