August 24, 2017

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Avenir Telecom to boost Energizer brand awareness

by Stuart Wilson, Wednesday 3 May 2017

Badraline El Jazouly, sales director MEA at Avenir Telecom
Badraline El Jazouly, sales director MEA at Avenir Telecom

Avenir Telecom will showcase its portfolio of products to hundreds to retailers and e-tailers at next week’s DISTREE Middle East consumer tech channel event in Dubai. Avenir Telecom creates and distributes under licence with Energizer - a battery products leader - a full range of mobile phones, smartphones and mobile accessories.

Badraline El Jazouly, sales director MEA at Avenir Telecom, said: “We are attending DISTREE Middle East to raise awareness of our Energizer products in the market. We want to meet our customers, introduce new products and support them in their development.”

Avenir Telecom’s mobile phones and smartphones are rugged or equipped with cover and screen protectors to protect them from shocks and water. The range of accessories includes chargers, cables, powerbanks, anti-shock and waterproof covers, screen protectors as well as memory cards and USB sticks. The products are distributed in more than 60 countries in the world.

Fast moving products

El Jazouly added: “We have a full range of products to fit customers’ expectations that feature the latest technology. They are fast moving products meaning less returns and they are high quality products synonymous with the Energizer brand standards.”

According to El Jazouly, the Energizer name has 90% brand awareness worldwide. For the Middle East market, Avenir Telecom offers local distribution and a full range of support services for channel customers as well as a compelling margin proposition.

El Jazouly commented: “Margin structure is something sensitive - especially in mobile accessories - but we give the best support to our customers to reach their target, and we have always received good feedback from our partners.” Retailers receive a monthly promotion plan and assistance with in-store displays, as well as support for promotional events and incentives for sales staff.

Energizer stores

The company has opened the first Energizer store in the world in Riyadh, Saudi Arabia, with plans to open a total of five stores in the Kingdom and two in the UAE.

The company is achieving 40% annual growth in the Middle East, driven by strong sales in key markets such as Saudi Arabia, Iran and Egypt.

“Our company is very close to each national market and we are studying each market because we know they all have different needs,” explained El Jazouly. “We are working very close to our local distributor to understand the market.”

“We would like all retailers to understand that the quality of products is very important today, and a big brand works very hard to get the best quality and safest products to their customers,” he added.

Avenir Telecom believes that customers increasingly understand and appreciate the benefits of choosing genuine products from a trusted brand. This trend plays to Avenir Telecom’s strengths.

El Jazouly concluded: “We have introduced a lifetime warranty for our cables. It is because we trust the quality of these products that we are able to give a lifetime warranty.”

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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