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Garmin expands African reach with MTN Nigeria

by Stuart Wilson, Monday 20 March 2017

Fitness tech brand Garmin has teamed up with MTN Nigeria partner to introduce a range of health and fitness devices in-country. “Building off of our partnership and recent launch with MTN Ghana, we are excited to extend our footprint in Africa and partner with the leading telecommunications provider to bring these innovative solutions into Nigeria where we have seen an increasing interest and adoption of healthy lifestyles by many people,” said Jenna Chisnall, marcomms manager for sub-Saharan Africa at Garmin.

There is an increased focus around the world to be healthy and more active, and through innovation and technology Garmin has aimed to create a range of wellness devices that enrich the lives of its customers through wearable location and communications technology.

Mike Clarke, business development manager for Garmin sub-Saharan Africa, added: “Our Garmin watches support various mobile devices operating on the Android, iOS or Microsoft platforms giving all Nigerian customers the chance to get fit and healthy while staying connected.”

In partnership with MTN, wearable tech watches will be made available through selected MTN service centres in Lagos, Port Harcourt and Abuja.

“Each new customer will be delighted to know that with every Garmin device purchased they will receive 300MB monthly for 3 months from MTN to get them on their way to a healthier lifestyle” said Rahul De, chief marketing officer at MTN.

Multitek Group, Garmin’s authorised distributor, will deploy its trained sales consultants inside MTN stores to offer sales support and customer advice.

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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January, 2021

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