Mobile growth continues in MEA markets
by Stuart Wilson, Monday 6 March 2017
Research company Counterpoint reckons that mobile handset shipments in the Middle East and Africa (MEA) region were up 16% year-on-year in the fourth quarter of 2016. Smartphones represented 80% of the handset shipments in the region. The MEA region accounted for 14% of total global shipments in the fourth quarter of 2016. In comparison, China and India combined accounted for 37% of global handset shipments, according to Counterpoint.
Within the MEA region the top five individual national markets for handset shipments in the fourth quarter were Nigeria accounting for 11% of shipments, followed by Kenya with 8%, Egypt with 7% and Turkey and South Africa with 6% each, according to Counterpoint.
Digging deeper in the Middle East market, Saudi Arabia accounted for 5% of MEA handset shipments in the fourth quarter, with the UAE and Iran making up 3% each. Samsung was the top selling smartphone brand in MEA in the fourth quarter of 2016, with 24% market share, according to the research. Huawei came second in terms of MEA and continues to look to expand its regional business.
The team at Counterpoint concluded: “We believe that more OEMs will look to the MEA market for their international expansion in 2017 and beyond. The growth potential is huge but handset players also need to watch out for other scenarios including political instability, currency decline, changing regulatory and policy frameworks within certain countries.”
We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.